so✳STEPHEN OBALAKUN
CREATIVE DIRECTOR
INDEPENDENT MIND. GLOBAL AMBITION.LAGOS, NG —

GOOD IS
FORGETTABLE.
MAKE IT MOVE.

FIG. 001 — A MIND IN CONSTANT MOTION

I turn human truths into brands,
campaigns and experiences
people actually feel.

↓STRATEGY × CULTURE × CRAFT
SCROLL TO FEEL SOMETHING
01 / THE INTRODUCTION
01 / SELECTED WORK IDEAS OUT IN THE WILD

Less expected.
More remembered.

A few ways I’ve helped brands
become part of people’s lives.

More from the archive Behance ↗
THE WAY I SEE IT

Attention is borrowed.
Feeling is earned.
Let’s make work
that earns both.

A clever line gets noticed.
A human truth stays with you.
02 / THE HUMAN BEHIND THE WORK A LITTLE CONTEXT
Stephen Obalakun
A RESTLESS
CREATIVE
MIND.
LAGOS ROOTS. WORLD-SIZED IDEAS.

Strategy in my head.
Culture in my bones.
Craft in my hands.

I’m Stephen Olusoji Obalakun, a Creative Director at Playhouse Communication in Lagos. I connect what a brand needs to say with what people actually care about.

Over the past decade, I’ve moved from graphic design to leading creative teams, building work across telecoms, financial services, FMCG, lifestyle and technology. My sweet spot? A sharp human insight, an unexpected idea, and the obsession to make every detail work.

I also teach, mentor emerging creatives, and explore how AI can expand what we imagine and make. An MBA and an MSc in Marketing & Sales keep the business question close to the creative one.

Creative directionBrand strategyArt directionIntegrated campaignsAI & creative technologyMentorship
The longer story LinkedIn ↗
03 / BRANDS IN MY ORBIT EXPERIENCE ACROSS AGENCY & CREATIVE ROLES

Different worlds.
Same curiosity.

From the everyday essentials
to the extraordinary occasions.

Selected brand experience across Playhouse, Wild Fusion and other creative roles. All trademarks belong to their respective owners.

04 / A FEW NODS ALONG THE WAY WORK THAT TRAVELLED

Built for people.
Recognised by peers.

LAIF3 Bronze / 2024

Campaign, Digital & Mobile,
and Good LAIF

↗
Pitcher4 Bronze + 3 Shortlists / 2026

Campaign recognition
with the Playhouse team

↗
LoeriesFinalist / 2025

MTN See Naija
Digital: Social Media Campaign

↗
LAIF JuryDigital Jury / 2026

Helping recognise
the next wave of creative work

↗
05 / THE PLAYGROUND CURIOSITY DOESN’T CLOCK OUT

Outside
the lines.✳

Design explorations, visual experiments
and things made for the joy of making.

06 / NEXT, WE MAKE SOMETHING CREATIVE BRIEFS. NEW ROLES. BIG QUESTIONS.

HAVE A
GOOD PROBLEM?

LET’S MAKE
IT MOVE. ↗